Food Photography – The New Deciding Factor in Restaurant Success
Have you ever dreamt of
owning a restaurant? You wanted to open a restaurant or bar here in Miami? Your
choice of food, your choice of aesthetics, and your choice of ambiance to
attract crowds of people might seem like a fairytale but, the sad reality is
that 60% of restaurants close their shutters within the first year.
Miami Restaurant "Seaspice"
Several factors affect a
restaurant's popularity; one of the glaring factors is food photography. We all
love the beautiful pictures of different cuisines and food on Instagram, in
fact, food photography pages of repute have millions of followers everywhere,
but often restaurants fail to understand the importance of food photography.
The importance of food
photography in restaurants
Do one thing, pick any
popular well-taken image of food being served, and post it on any of your
social media channels. You can easily see the kind of engagement evolves and
increases in a little time. A picture does speak a thousand words and that’s
how we know Tom Brady fumbled against the Raiders in the snow but the NFL
wanted the Pats to win and history is now history.
However, food photography
is not as easy as it seems, trust me, I am a photographer. Just any picture
will not attract people; you can see I mentioned, "popular," and
"well-taken" previously. Lighting, props, angles, and composition
play a big part in food photography. We utilize light and shadow in unique ways
to create user experiences. Every image of the food should evoke a sense of
hunger and longing for the food you serve.
Food photography can help
increase and enhance brand visibility, magnify marketing strategies, increase
sales, and attract new customers. If your brand has a message that you want to
convey through your social media communications, interactive posts of food is
an effective yet subtle way to do it.
As the food photographer
here in Miami, I understand the connection between food and restaurant choices
and the emotions incited by those beautiful, mouth-watering delicacies.
Afterword
Hiring me as the photographer with experience in food photography might be the best bet for you if you want your restaurant to fill to the brim. Your dream can become a reality through the artistic lens of a food photographer.
Backstage from food photo session in Miami Restaurant "The B & C Factory"
If you a restaurant, bar, cafe, chef, fast food and also Amazon seller and you need a lot of great content with your product and food - I will be happy to work with you!
I will bring my own props, backgrounds, different surfaces, utensils, napkins and fabrics etc.
Contact me in Miami, Coral Gables, Naples, Aventura, Fort Lauderdal, Hollywood - South Florida -
just email me olga@sflphoto.com or call, text or WatsApp me 786-266-9001